品牌的产品秉承严谨、追求时尚化、个性化、的设计基础，强调大胆创新设计的产品整合方式， 最大限度的优化产品模式
强大的产品开发能力和市场反馈能力，实现市场设计化，设计市场化。
产品的整合思路采用款多量少，高频率的满足顾客的新鲜感和体验感
强大的市场策划团队与运作团队
完善的品牌培育体系
快捷流畅的货品供应链
灵活多变的货品组合能力
Adhering to the principle of being rigorous, stylish and personalized, emphasizing the bold and innovative products integration manner, the product model of the brand is optimized to the greatest extent.
Strong product development capability and market feedback ability to achieve the target of design marketization.
With more patterns and less volumes, the product assortments bring the end users a sense of freshness and experience in a high frequency.
Strong marketing team and operation team
Perfect brand development system
Quick and smooth supply chains
Flexible product assortment capability
ZOENINA品牌采取自行设计、生产、供货、销售、配送、调配等标准模式，
大大降低了运营的费用;其价位对国内市场也全面适应。
各分销商在总部的统一配送下，提高了货物装载率，缩短了物流仓储时间，
也减少了客户在储运设备上的投入，使得各客户能将库存降低到最低度，从而使成本相应降低。
品牌的优势还体现在大规模广告宣传和新产品更新的速度方面：
部开发一款新产品或推出新服务，马上可以为众多的客户加以运用，
从而大大缩短了产品销售周期，而其它弱势品牌的企业，往往没有能力负担这一费用。
Taking the standard model of self-design, production, supply, sales,
distribution and deployment, the operation cost of ZOENINA is greatly reduced.
Its price is fully adapted to the domestic market.
With the unified distribution of the Headquarter,
the loading rate of the distributors are improved,
their logistics and warehousing time is shortened,
their investment in storage devices is also reduced,
ence the inventory level of each customer is minimized to realize the target of cost-down.
The brand strength is also reflected in its large-scale advertising and new product update speed:
as long as new products or services are launched by the Headquarter,
they can be utilized by the customers immediately,
which shortens the product sales cycle greatly.
However, other weak brands can seldom afford these fees.
在当今买方市场的环境下，一个资金有限而又缺乏经验的投资者要独立自创建一份事业，是极其困难的。当然，国内众多品牌也是如此；他们缺乏统一战略规划和严谨的市场运作方案，浮浅的企业文化也是它们的最大弊病。然而当他们加盟ZOENINA品牌时，这一切会迎刃而解：
我们拥有经过市场长期实践的经验；
我们已经形成标准化的经营模式和严谨科学的操作方案，这套经验会帮助加盟商在最短的时间内,使资金及人员发挥最大的效益；
公司总部会为各级制定了严谨、科学的市场划分；
公司会配属相应的有经验经专业培训的销售人员协助客户开拓市场；负责对各级分销商的培训（包含业务技能训练，店面管理培训，导购及进销存管理），策划有效的市场拓展方案；
ZOENINA是一个高品位，高附加值的男装品牌，我们将以产品差异化来领先竞争对手；通过这些措 施，就是无行业经验的人，也可直接入市操作，并确保利润率。覆盖全国一、二线高端市场。在营销战略上，重点支持一、二线高端市场的重点商场和店铺店运作。
In today's buyer's market environment, it's extremely difficult for an investor with limited funds and experience to create a career on his own. Of course, it's also true for many domestic brands as well. Besides shortage of unified strategic planning and rigorous market operation program, superficial corporate culture is also the biggest drawback of them. However, when they join ZOENINA, all above mentioned problems will be solved:
We have long-term practical market experience;
We have formed a standardized business model and scientific operation program, which can help the franchisees maximize the effectiveness of their money and personnel in the shortest possible time;
The Headquarter will establish rigorous and scientific market segmentation for customers of all levels;
The Headquarter will assign some experienced and professionally trained sales staff to help customers for market development, distributors training (including business skills training, shop management training, shopping guide and purchase-sale-stock management) and effective marketing planning;
ZOENINA is a high-grade and high-value-added menswear brand. We differentiate ourselves from the competitors by product differentiation. Through these measures, even investors with no industry experience can enter the market directly with endured profitability. Our sales network covers the high-end markets in the first and second tier cites of the country. In terms of marketing strategy, our focus is put on the operation of key shopping malls and shops of the first and second tier market.
ZOENINA品牌经营和管理优势集中体现在：总部的培训方案，店铺的选址建议，设计，装修，赢利分析，促销活动及公关活动的推广上。
在产品开发上使用最新技术以提高其性能，以合理的价位赢得消费者，用创新的连锁模式以适应日益白热化的整个休闲时尚的男装行业。同时公司会把较大的利润空间留给加盟商。
总部将把从加盟商收集来的市场信息分析整理，及时对市场的各种环境做出详实的市场调查，反馈有用的信息给客户；使客户能够及时采取应对措施。
对于营业亏损的客户，总部将派专人根据其财务报表实地研究分析，找到亏损原因，并提出切实可行的解决方法。
The brand operation and management advantages of ZOENINA are reflected in: the training programs, the advice on site selection, design and decoration, the profitability analysis, the promotional activities and public relations activities of the Headquarter.
The latest technology is adopted in product development in order to improve its performance; a reasonable price level is adopted to attract customers; an innovative chain mod is adopted to meet the increasingly fierce competition in the overall smart casual menswear industry. At the meantime, a relatively larger profit margin is left for the franchisees.
The Headquarter will analyze market information collected from the franchisees; make detailed surveys towards various market environments in a timely manner and feedback the useful information to its customers, enabling them to take timely response.
For customers with operating loss, the Headquarter will send some specialists to make field financial statements analysis in order to find out the causes for the loss and come up with practical solutions.
-------成功与伙伴共享,ZOENINA男装，诚邀您同创财富，共襄盛举。
宣传支持：ZOENINA男装分销商皆可享受总部统一广告宣传策略指导和全国性媒体（将来包括明星代言、软硬广告、网络宣传等）讯速打开市场，以创佳绩。
营销支持：总部从市场调查到店铺选址、从当地广告策略到广告促销方案及实地的指导等，真正可以提供全程运营指导，每季都会有计划地在全国开展统一的营销活动。
形象支持：总部提供统一的ZOENINA视觉形象识别系统，首批进货达到一定金额给予一定比例 道具支持。
培训支持：总部将会对各地区ZOENINA分销商的管理人员和导购员进行全方位的培训指导，提 升销售水平。
服务支持：各地区客户在日常经营管理中，将获得总部营运督导的24小时、全方位的营销推广支持服务。ZOENINA男装在不断巩固和完善自身优势的同时，还锲而不舍地追求更高效、更贴心的服务。指导各店铺引进VIP会员，并对VIP会员的维护提供相关支持。
奖励支持：总部建立了完善的奖励制度，达到年度进货指标的客户可获得总部的返点奖励。
物流支持：利用先进的ERP管理平台，实现物流的通畅和快捷。各地区客户可以通过网络平台随 时了解总部产品的信息，在最短时间内将货物送达各地区客户店铺，缩短了进货周期，降低了经 营成本。
风险保障：总部以完善的换货制度，降低客户库存带来的风险。总部聘请营运专家担任营运督导，解决经营中出现的具体问题。总公司提供库存寄售服务，帮您清理库存， 真正实现库存无忧。
产品支持：公司每一季度产品各类总数均达五百余款，各地区客户根据当地消费习惯和风格选取适合当地市场的产品进行销售。未选择的产品可以购买图片画册，进行选择性订单式销售，并由总公司统一发货。
法律支持：公司将为有关ZOENINA的所有有关品牌法律问题进行全力支持，如产生品牌问题的法律纠纷公司可协助解决。
-- Share success with our partners. ZOENINA menswear cordially invites you to create wealth with us.
Promotion support: All distributors of ZOENINAmenswear can enjoy the unified advertising strategy guidance and national media promotion (including celebrity endorsements, hard and soft advertising, online promotion, etc. in the future) provided by the headquarter to develop market rapidly.
Marketing support: The headquarter provides guidance from market research to site selecting as well as from local advertising strategies to promotional programs. Full operational guidance is provided with nationwide unified marketing campaign held quarterly.
Image support: A unified ZOENINAvisual image identification system is provided by the Headquarter. Prop supports of certain proportion will be available if the clients' first purchase reaches certain amount.
Training support: The Headquarter will have all-around training towards the management staff and shopping guides of regional ZOENINA distributors to enhance their sales ability.
Service support: All regional customers will be provided with 24-hour and all-around marketing support services by the operation supervisors of the Headquarter in their daily operation and management. While constantly consolidating and improving its advantages, ZOENINA is also pursuing more efficient and attentive services by guiding its franchised shops to introduce VIP members and providing support for their VIP membership maintenance.
Awards support: A perfect incentive system has been established in the Headquarter. Customers who have met the annual purchase targets will be rewarded with rebates by the Headquarter.
Logistics support: The adoption of advanced ERP management platform ensure the smoothness and efficiency of its logistics. Regional customers can keep abreast of the product information of the Headquarter through the network platform at any time. At the meantime, the goods can be delivered to all regions customers in the shortest time, shortening the purchase cycle and reducing operating costs.
Risk protection: With the perfect replacement system of the Headquarter, the customers' inventory risk is reduced. Operation specialists are hired as supervisors in the Headquarters to solve the specific problems arising from daily operation. Inventory consignment service is also provided by the Headquarter to help clean up customers' inventory, through which a truly worry-free inventory target is realized.
Product support: Totally there are over five hundred types of products launched in each quarter. Regional customers can select products in accordance with local consumption habits and styles for sale. However, those not selected are also available in the catalogs through a built-to-order sales mode and will be delivered by the Headquarter in a unified manner. The products can be purchased is not selected picture album, selective selling orders by the Corporation unified delivery.
Legal support: The Headquarter will provide full support to all relevant legal issues concerning the brand ZOENINA. It will also help solve the legal disputes generating brand problems.
【基本要求】
认同巴迈贸易有限公司的企业文化及管理要求
遵守公司ZOENINA品牌经营管理模式及经营政策
必须具备独立的民事责任能力
必须具备良好的信誉和经营管理能力
具有充裕的资金实力、能够保证正常的资金周转
在当地市场有良好的人际关系及公关能力
有自己的运营管理团队和一定的市场网络
有服装品牌或相关品牌行业的操作经验
【运营要求】
按照公司统一要求，提供销售资料及货品进销存记录。
按照ZOENINA男装品牌特许店标准要求进行规范经营，保证良好的销售氛围及服务标准。
遵守ZOENINA男装品牌全国统一零售价销售货品，不得擅自提价或折扣销售。
加盟店铺内只允许专卖ZOENINA男装品牌系列产品（精品店、欧货店除外）。
不得在ZOENINA男装品牌特许销售区域之外销售公司产品；
遵守ZOENINA男装品牌商业信息秘密，不得擅自泄露ZOENINA各种信息予第三者。
[Basic Requirements]
Recognize the corporate culture and management requirements of Bamai Trading Company.
Comply with the company's management mode and operation policy on the brand ZOENINA.
Independent civil liability ability is a must.
Good reputation and management capability is a must.
Sufficient financial reserve to ensure normal capital turnover.
Good interpersonal skills and public relations capacity in the local market.
Possess of own operational management team and market network.
Experience in garment brand or relevant industry brand operation.
[Operation Requirements]
Provide sales data and goods purchase-sale-stock records according to the unified requirements of the company.
Carry on standard management according to the franchise shops operating standards of ZOENINA. Ensure good sales atmosphere and service standards.
Have sales activities in accordance with the national retail price maintenance of ZOENINA. Raising prices or offering discount arbitrarily is prohibited.
ZOENINA menswear brand products are exclusive in the franchise shops (except boutiques and European goods stores).
Sales of ZOENINAmenswear brand products outside the franchised area are prohibited.
Keep the business secret of ZOENINA. Disclosure of any ZOENINA related information to third parties without permission is prohibited.
The applicant consults the marketing policies of the company, then both parties exchange ideas.
The applicant fills out the "Joining Application Form", selects shop locations, and send relevant data and information to the company by fax.
The company sends the commissioner to investigate and assess the strength of the applicant and make a comprehensive assessment. The marketing center of the company confirms whether the cooperation can go on.
The two parties sign the "ZOENINA Franchise Agreement". The applicant pays the down-payment and cash deposit for the brand.
The customer provides floor plan and photographs of the shop. Then the company make renovation program and make planning for all the opening matters.
The company designs in accordance with the situation of the shop and confirms the drawings with the customer.
The customer proceeds shop fitting and relevant operating procedures.
The company assists in the planning, training, ordering, publicity and other preparatory work for the opening.
The company sends the commissioner to shop for staff training and assists on shop layout, products display and so on.
Official opening.
咨询和设计方面的服务
您随时都可以致电本公司，我们乐意为您提供相关的咨询服务
第三方一流的专业设计公司的合作，使您获得更高品质的服务
我们为您提供装修设计、陈列指导以及成本估算
新开店铺我们会做出最合理的安排进行促销活动和促销礼品的支持
您可以与相关销售人员接洽这些促销费用和方案
视觉识别系统及品牌指南
我们会给您提供有关品牌的一切资讯
我们有自己的风格、设计要求以及您必须了解的东西
灯箱片设计素材光盘
我们提供了支持Mac、 PC系统的文件，您可以直接制作广告片
这些文件是有版权、所有权限制的,您需要跟相关的销售人员联系
您可以这些目录中找到自己所需要的POP广告画，并通过我们提供的素材光盘喷绘制作出来
我们为新开专卖店提供统一的货架
Consulting and design services
Please call us any time. We are more than happy to provide you with related consulting services.
Cooperation with top-ranking professional third-party design company provides you with service of higher quality.
We also provide you with decoration design, display guidance and cost estimation.
In case of new shop opening, we will make the most reasonable arrangements for promotional activities and promotional gifts supporting.
You may contact our relevant sales staff on the promotion expenses and programs.
Visual identifications system and brand guidelines
We will provide you with all information about the brand.
We have our own style, design requirements as well as the things you must understand.
CDs on outdoor billboard design materials
We provide you files powering Mac and PC systems, with which you can make advertisement films directly.
There're copyright and ownership restrictions on these files. You are kindly requested to contact our sales staff beforehand.
You can find the POP posters you need among these catalogs. Also you can produce them through air brushing with the materials provided by us.
We provide unified shelves for the newly opened shops.